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This article aims to explore the key factors on e-commerce adoption from elements of social psychology, such as attitude, subjective norms, perceived behavioral control, ease of use and perceived usefulness, introducing the study of non-traditional elements like buying impulse, compatibility, and self-efficacy in online stores, contrasting relationships in a cross-cultural environment. The proposed model is tested from quantitative research with a sample of 584 online consumers in Colombia and Spain. The following statistical analyses were conducted: CFA, structural equations, measurement instrument invariance, and multi-group analysis with EQS 6.3 software. The study reveals that self-efficacy in online stores is a key factor in adopting electronic commerce above the cultures studied. Also, there is significant evidence that proves the moderating effect of national culture on several relationships of the model proposed. Results highlight the importance of national culture to understand impulsive buying behavior. The article presents several considerations toward the main elements to generate online purchase intention among consumers in an emerging country and finds substantial differences with consumers in a developed country. Practical implications are made for companies to adopt online channels and expand internationally.
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An organization based in France, the Institute for Research Against Counterfeit Medicines (IRACRM), aims to educate the public and the authorities on the scourge of counterfeit drugs. Their research shows that of 331,430 websites they monitor, over 94 percent a frightening number are selling pharmaceuticals illegally. They say that "The 'Wild West' nature of online drug selling is what inspired IRACM to launch their It s All Fake! campaign."
The institute has educated thousands of people and raised awareness about the dangers of counterfeit drugs. Their new campaign aims to educate patients that anyone with access to the Internet can be exposed to counterfeit drugs via fake online pharmacies.
While IRACRM's focus is on Europe, we here in America are equally at risk of substandard, impotent or toxic medicines purchased online. Our 2006 publication, "Counterfeit Medications: Coming to a Pharmacy Near You," was updated in 2009. The problem did not improve over those years.
Alibaba has been grappling with a slowdown in the world's second-largest economy. It is also dealing with signs of maturation after years of breakneck growth for Internet businesses as hundreds of millions of people came online.
In 2005, Shop.org first announced Cyber Monday. At first, it was a way for online retailers to compete with the Black Friday sales in brick-and-mortar stores. But the online shopping holiday quickly grew in popularity.
And while Cyber Monday sales increased 12% last year, in-store spending is also steadily rising. The key for brick-and-mortar retailers is to adapt to meet the needs of online shoppers and maintain a competitive edge so they can compete during the crucial Black Friday Cyber Monday weekend.
Consumers are conditioned to search for online deals on Cyber Monday, whereas Black Friday has a closer tie to brick-and-mortar stores. Flocks of people herd to storefronts on the Friday, and to their computer chairs on Monday.
If you want to bridge the gap between online sales and in-store shopping, you could run a Cyber Monday promotion. For example, if you sell pet supplies, you could offer all customers who purchase catnip online a free bag of cat food if they come in-store.
If you sell online and in your store, sales that are exclusive to the in-store shopping experience can help you attract more foot traffic. Promote the sales on your website, so online shoppers will feel compelled to come in-store to see what other deals they can score. You can also offer limited product drops in-store to drive foot traffic.
Take some time after the busy holiday shopping season to study your sales. Which promotions were effective in driving foot traffic? Which sales were most successful online? And what feedback did you receive from customers?
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